Project Objective


An e-commerce site to sell baby-wearing products, hosted in SquareSpace.

Designed Fall 2013

Design Strategy


The client wanted the logo to be both youthful and a little 'edgy', so the trendy colors and flat graphics give the site's header a modern feel.

The vibrant, large homepage banners immediately show visitors how stylish the baby-wearing wraps are, with the focus on mothers looking happy with the wraps.

The rest of the design was left up to me, so I chose linen textures, flat 'thread', and butterfly graphics to bring in a domestic feel to the site. The chevron patterns keep up the trendy edge and the ribbon and clothes-pin graphics in the footer give a little realism to the domesticity of the site's purpose.

Techie Stuff


The site is built using SquareSpace CMS, so easy for the client to update herself. There were some parts of the initial template that needed to be overwritten to make the design function within the CMS's parameters, but the site remains responsive and cross-browser friendly.

✓  responsive
✓  custom layout
✓  custom graphics and buttons